The metaverse works best with specialized technologies, but it doesn’t always need them, and most have other applications as well. Get payback today and position for tomorrow. As you focus on those metaverse elements that can provide immediate benefits - whether through brand building, e-commerce, data gathering or an enhanced work environment - make sure that you’re also building toward a fully immersive metaverse that is expected to cross multiple, interoperable environments tomorrow.Some of these technologies have matured enough to enhance consumer and employee experiences, help gather and record transactions, open up new marketing and sales channels, and more. That’s likely why we’re seeing so many companies successfully focus on operationalizing key components and building blocks of an expanded view of the metaverse, such as augmented and virtual reality, blockchain, cryptocurrencies and NFTs. This lack of consensus around the metaverse is common for emerging and disruptive technology, where the parts often advance before the whole. As is true for business leaders, the ways consumers describe the metaverse vary widely. Only 9% say they currently use any of the existing environments. Consumers are excited about the metaverse as a concept, but their loyalty is very much up for grabs. Some metaverse elements are entering everyday business activities, but we’re still in early stages. While these numbers might look impressive (and ambitious), it’s important to keep in mind that the “ultimate” version of the metaverse (fully immersive, with seamless and secure transitions among a multitude of metaverse environments) doesn’t exist yet.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |